Times they are still a changing!

But after doing all that research into what the site should be about and for whom, I’ve been thinking along the lines of why it’s necessary to be so hyper-local? After all, there is a reason why it’s called the World Wide Web! And considering that neither Ciara nor I are originally from Melbourne, our access to and knowledge about hyper-local issues is limited.

So, after a lot of brainstorming we’ve decided to modify all this. We’ve decided to target a less specific audience, in terms of demographic profile. The site is now aimed at a broad demographic profile primarily consisting of any of the following sections interested in learning more about sustainability, and the idea of ‘going green’:
1) secondary school children interested in environmental wishes, contemplating studying it further
2) young parents of very small children wishing to understand issues that will affect them and their children and desiring to learn what they can do to help the situation
Our secondary audience could perhaps be senior citizens who are not net savvy and tertiary educated students who already know all the technical details and jargon.

The site will introduce a broad range of environmental issues with a macro, birds eye view. We hope the site will become a kind of one-stop shop (instead of say, Wikipedia), for anyone who fits our proposed demographic profile that wants to find out anything about the environment, explained in simple terms and made relevant. We haven’t been able to work out a business model though, in order to commercialise the site. This is something we have to work out in the future.

The site’s main focus will be the “What Is” section - which is basically articles explaining several key environmental issues, concepts that are being discussed globally. The articles will be easy to absorb, light, informative and yet not like baby-food, dumbed-down prose.

The other sections will be: “Cheat Sheet”, “Tips”. The “Cheat Sheet” is a quick reference sort of glossary with explanations of key terms. The “Tips” will be simple techniques to practice environmental sustainability

We plan to make some segments specifically for Australians who fit the demographics. For example, the “Events” section. This will be events primarily in the major cities in Australia.
However, we hope that this will extend to other countries too. Going forward, this will help foster and build online communities too. This is the planned roadmap for the future. But for now, the main sections are not specific to any nationality as such, except the events section.

And finally, we’ve christened the new baby: green my bean!

In keeping with the down-to-earth approach that the site is taking, we have also made a conscious decision to keep most things about the site in lower case. Hence even the site name is green my bean. Little things like this we hope will go a long way in creating an overall brand image, consistent look and feel of the site in general to already established visitors and hope to attract more traffic belonging to the intended demographic.