Think TV

Have you seen the two Think TV campaign ads (on Channel 7 I think) about advertising on Free TV? Simply amazing. They are ads that are advertising - advertising on TV (that too Free TV) versus say Pay TV, or even the Internet! Very clever marketing campaign I thought.

Both simple testimonies, first hand accounts from the head honchos of leading Australian companies - John Symond from Aussie (Australia’s mortgage broker) and Gerry Harvey from Harvey Norman (Australian retailer of electronics and household appliances).

The ads provide simple, but startling statistics:
“TV returns 4.5 times its advertising investment.”
“13 million Australians tune into Free TV every day.”

The testimonies themselves are very convincing:
“Why do we advertise on TV? Simple. It works.”
“We can reach millions of people, with our message, every day of the week.”

Finally, the catchphrase:
“For advertising that works, Think TV.”
“To reach more people, Think TV.”

Did we ever think we’d see a day when TV had to advertise itself over some other medium? When TV first came out, it was the evil child - Video Killed the Radio Star (Radio wireless supposedly had killed the newspaper reporter and caused the death of the author!). All this seems so juvenile and obsolete now, compared to the big Internet monster that’s eating up all the advertising revenues and is threatening to engulf traditional journalism with citizen journalism and what not!